Helping brands like these win the hearts of fans online
Here at BEST OF THE NEXT our goal is simple. We help artists, labels and brands achieve business goals through custom marketing and branding strategies. Promotion and creative direction is simply a part of how we get that done.
Nic D felt like "Fine Apple" could be a hit when it dropped if it had the right marketing. We agreed and after a multi-channel TikTok-focused campaign it was clear.
The song peaked at #4 on Spotify's Viral Music chart as it hit 7 Million streams and labels started a bidding war.
Seiji Odahas great music but his diversity made it difficult to to establish a consistent base.
We helped him connect the dots and a year later, his monthly Spotify streams have grown 300% .
24kGoldnneeded to bring more attention to City of Angels in order to encourage label support. We leveraged TikTok to accelerate trends that helped the song eventually get to 200+ million streams.
That success led to several future TikTok campaigns, including helping build a groundswell his first Billboard #1, Mood.
Asi Kemeracame to us a college student releasing her first song in the middle of a rebrand. We few resources and a music she shot on a web cam, we grew her a legitimate fanbase in a month.
Within a year she’s gotten over 1M streams on Spotify alone and connected with serious management.
Nathan Foutswanted to mastermind a viral campaign and came to us for help. First he shot a video from his bedroom in Tennessee.
Next, we activated a polarizing social media PR campaign that got his video covered on the Desus & Mero TV show and shared on Instagram by Snoop Dogg, Drake and DL Hughley. Even greater, Educated did over 1 million streams.
Manny Wellzwanted to create a buzz in the United States and Africa. We built out multi-platform campaigns that organically got his music played by Joe Budden on his podcast in addition to being shared on SZA's IG Story.
We followed that with a campaign that made him a topic of conversation in South Africa and Nigeria, being mentioned by influencers such as Sophie Alakija.
Starringohad been pigeon-holed as a "Christian rapper" and he wanted to cross over into more mainstream rap audience.
We used ads and targeted narratives to break him into a new audience. His campaign achieved a 96% fan conversion rate and a shoutout from Dreka Gates' (Kevin Gates wife)